Nelly's T-Mobile Sidekick was a mini-site created for the rapper Nelly through his label, Universal Music Group.  This is a T-Mobile sponsored project.  The website has a full blown flash front end, calling web services from a backend .Net and SQL administration.  Nelly was able to shoot videos and images on his Sidekick and upload them instantly to his website, as well as write blog entries.  The label could monitor and manage submissions as well.

This project was built through our close partnership with Elettro Interactive.  Crucial Click was tasked with all project management and xhtml/css coding.